ZEAL Expands Games Business Internationally
- Cooperation with Park Avenue Gaming in Peru and Argentina
- ZEAL Instant Games delivers successful games for online platforms
- Another milestone for ZEAL's growth strategy
Hamburg, October 19, 2022. ZEAL is further expanding its games business on an international level: The German market leader for online lotteries is now cooperating with the American full-service lottery provider Park Avenue Gaming. Within the framework of this cooperation, Park Avenue Gaming will integrate the successful online games of ZEAL Instant Games into its video lottery terminal business in Argentina and its online platforms in Peru. The cooperation includes premium titles from ZEAL Instant Games such as new lottery, scratch and instant wins. With the portfolio, ZEAL Instant Games and Park Avenue Gaming are targeting the lottery-savvy target group.
ZEAL Instant Games on course for growth
Through the partnership with Park Avenue Gaming, ZEAL Instant Games is expanding its business and reach with access to the South American market for the first time. At the same time, the online market leader is strengthening its B2B growth strategy by addressing new target groups.
Successful partnership for a new lottery experience
"We are delighted to be able to offer our product portfolio in South America for the first time, giving our Games an international stage," said Julian Tietz, Managing Director, ZEAL Instant Games. "The integration of our games product portfolio into third-party platforms is an important part of our business model. With Park Avenue Gaming, we have found the perfect partner to expand our business on the American continent. The cooperation is an important milestone for our growth path and we look forward to further strong partnerships in the future."
Extending the Player
"We are excited to offer new instant lottery experiences to our players in our markets in Argentina, Peru and beyond with ZEAL Instant Games'," said Faisal Siddiqui, founder and CEO of Park Avenue Gaming. "Innovation in lottery instant games enables us to drive our partners growth. Working with ZEAL, Park now offers a large library of unique instant win content that attracts and captivates players. The ZEAL Games are an important addition to the exclusive online game content available with the Park RGS. We look forward to expanding and deepening our relationship with ZEAL."
About ZEAL Network SE:
ZEAL Network SE is the leading German provider of lotteries on the internet. Through the portals LOTTO24 and Tipp24 of the subsidiary LOTTO24, the company brokers customers' tickets to the state lottery companies and to charity lottery operators. The product range includes LOTTO 6aus49, Spiel 77, Super 6, Eurojackpot, GlücksSpirale, lottery clubs, Keno, the Deutsche Fernsehlotterie, Scratch Games, the Deutsche Traumhauslotterie and freiheit+. Founded in Germany in 1999, ZEAL started out as a German lottery broker under the name Tipp24. In 2005, the company went public on the Frankfurt Stock Exchange (Prime Standard) as one of the most successful IPOs in Germany at the time. In 2019, ZEAL took over LOTTO24 AG.
About Park Avenue Gaming:
Park Avenue Gaming provides world-class global lottery solutions to government related operators that boost lottery profitability by identifying and solving opportunity gaps in Instant Win programs, iLottery, Mobile Applications, and VLT products. Park’s product solutions provide a 360 connected view of the player from mobile, to physical, to online providing exceptional operating insight to country, state and local government lotteries.
ZEAL Network SE
Head of Corporate Communications
Tel: +49 (0) 40 808117560
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