Why Zeal?

ZEAL’s vision is to create a better world of lottery.

Over the past two decades, our commitment to our vision has enabled us to become one of the leading organisations in the online lottery world.

We have offices in London, Madrid and Hamburg, and our teams come from all around the world. However, we maintain the fast pace and flexible approach of an enterprising start-up. We share ideas. We tap into new opportunities. And we create new ways for our people and customers to dare to dream.


We are a values-driven organisation, committed to creating a great working environment where innovative people can thrive, flourish and have fun!

We want everyone in the ZEAL Group to feel like a company owner – and we want all our people to enjoy coming to work.

Think Brave Icon

Think Brave

We imagine the impossible and try new things.

We are proud to create and deliver innovative solutions for ourselves and for our customers. We challenge the norm.

We are positive and passionate.
We embrace the new. We surprise ourselves and the people around us.

Better Together

Success is a team effort. We support each other to reach our common goals.

We make great business partners.

Our relationships are based on trust and respect. We celebrate successes and learn from our mistakes together.

Our company is what we make it.

Exceed Expectations

We strive to meet and exceed the expectations of our customers, of those around us and ourselves.

We push ourselves to achieve outstanding results with a positive, proactive attitude and focus on delivery.

We are committed to continuous improvement.

Think like an owner

We are responsible and accountable.
We balance risk, reward and resources.

We see the bigger picture and know our market. We understand our customers and their needs. With an entrepreneurial spirit, a can-do attitude – we strive to deliver.

We prioritise, we focus, we make it happen.


At ZEAL Group, we believe that great companies are made up of great people. We embrace diversity and appreciate fresh perspectives. We understand that everyone works better when they feel like they belong. We work well as a team – but we also allow individuality to shine.

We foster a culture of innovation and encourage our people to challenge the status quo. At the heart of our work is our commitment to continuous learning and collaboration. This includes ‘brown bag sessions’, language lessons, development opportunities and hackathons.

A happy workforce is a successful one – and we work hard to ensure our values underpin everything we do. We celebrate our achievements through monthly get-togethers, lively events and global staff gatherings. There are also Monday morning breakfasts, Friday afternoon drinks, gaming tournaments, daily fresh fruit and other treats.

The Global Zeal

As a truly global company with a diverse workforce, ZEAL employees come from 25+ countries around the world:



creates experiences that fulfil the needs and exceed the expectations of our customers. The team includes Product Managers, UX Designers, UI Designers, Engineers and Quality Assurance (QA). If you love discovering and delivering new products, this is the place to be!


uses technology to create new and exciting products. We work directly with customers and Product Managers to drive innovation. Our goal is to create better lottery experiences, and we employ an international, diverse and talented team of people to help us achieve this.

Zeal Investments

invests in and partners with exciting young companies operating in the lottery arena. It’s looking to work with founders who have a clear vision and a genius business plan. We don’t just invest for financial reward; we invest as a vote of confidence in a company and its people.

Corporate and Legal Affairs (CLA)

anticipates and counteracts any risk that might affect ZEAL’s business interests. It analyses the fast-moving regulatory landscape and sets the agenda for new business opportunities.

Technology Operations

designs, builds and supports the exciting products and services that power our businesses. Departments include IT Support, IT Infrastructure and Facilities Management. It’s a great place to be for anyone who is curious and hands-on.


embraces the opportunity to help grow ZEAL’s business. We attract energetic and talented people full of great ideas and practical advice. We are committed to their continuous development and have fostered a strong and entrepreneurial working environment to enable this.


helps create an empowered working environment across the ZEAL Group. We help employees to work, develop and grow, but also to have fun! We work across Recruitment, Learning and Development, People Analytics and Payroll. If you’re passionate about people, you’ll fit right in.

Customer Services

supports our customers, but also helps the business to optimise its processes and develop and improve its products, based upon what customers have been telling us.