We deliver sustainable user growth for ZEAL via our four brands. We know our customers and present them with the offers that best suit their needs: all tailored to the individual and delivered at just the right moment to ensure maximum conversion and customer satisfaction.

Working at ZEAL is giving me the unique opportunity to build one of the best e-commerce companies in Germany, while helping to innovate in a global € 300b industry that affects the life and dreams of millions of people. Sönke, COO


Take a look at our marketing teams and see what they do. Our goal is to make every customer happy.

Small team, HUGE IMPACT!

As the Customer Acquisition team we are a part of the Marketing department. We deliver new customers which will grow the future billings of the company. Besides classical performance marketing channels, we are also exploring new ways of generating new customers. As an agile team, we work with short decision-making processes. We are data-driven, focused on the outcome, and we have a passion for growth. Every Marketing Manager in our team takes care of 1 or 2 channels; also, we have a Designer, Web Developer and a Data Scientist working with us.

And yes, we are one of Germany’s top performance advertisers. The digital transformation in the lotto industry has just started, and we shape this transformation. If you are motivated to make a difference, our team is your best choice. Here you get the challenge and the support to achieve best in class results.


We provide customers with mainly personalised news and offers via outbound (i.e. email, in-app, mobile & browser push, social) and onsite (i.e. teaser) communication. Our mission is to accompany customers through their entire life cycle with direct, measurable communication and in doing so, secure and sustain the business.

In terms of impact, we work on bringing conversion, revenue, and customer satisfaction to the optimum, making sure customers stay loyal and continue to play their favourite lotteries with us.

As a team, we cover two main areas of responsibility: one is the already mentioned multi-channel customer communication, and the second is the product marketing management, especially for lottery clubs and new product introductions. As we work for more than one brand and talk to customers via multiple channels, proper alignment on the when, how, and what is critical for consistent communication.


Additional to internal team alignment, we intensively exchange with our CRM-responsible data scientist as well as with design, product management and customer care. CRM (actually: Customer Relationship Management) is always on the move: Everything we do as a company is finally aimed at serving our customers, we get involved whenever something new comes up. In our business, conditions, especially jackpots, change frequently. Thus requires us to always plan for more than one scenario and act upon what happens. Communication habits and use of data for personalization develop continuously. We build our marketing measures and technical underlying technical / data infrastructure regularly to best serve our customers and generate great results for our 4 brands.

Is it you we're looking for?

Are you passionate about engaging customers? Do you like to contribute innovative ideas and solutions? Are you eager to employ your analytical mindset? Do you enjoy seeing your excellent written and oral communication skills at work? Then our marketing team is your place to be!